NTT to Lengthen the World’s Largest Linked Stadium to The Tour de France Femmes avec Zwift

LONDON–()–NTT Ltd., a number one IT infrastructure and providers firm, is utilizing expertise and innovation to equally improve the fan expertise throughout each the Tour de France and the Tour de France Femmes avec Zwift.

The 2022 occasion will see the inaugural ladies’s race which can begin on the Champs-Élysées on July 24th 2022, previous to the conclusion of the boys’s race on the identical day. The ladies’s race will function 24 groups of six riders and can conclude on July 31st 2022 in La Tremendous Planche des Belles Filles. NTT has been the official expertise associate of the Tour de France for the previous eight years.

For the primary time ever, and at a time when curiosity in ladies’s biking is on the rise, NTT will convey followers nearer to the motion and shine a light-weight on this notable event via the implementation of real-time monitoring of the riders, the Race Middle and its predictive modelling technique to assist the race. The mannequin additionally consists of @letourdata, the data-driven content material channel that helps inform the race’s tales over social media and broadcast. Rider and staff profiles will uncover distinctive insights into the ladies’s professional peloton.

Along with this, NTT alongside A.S.O. will ship a number of recent and enhanced digital experiences to interact followers world wide, each at house and alongside the roadside. These experiences embrace:

  • The Digital Human: NTT has developed an interactive kiosk that includes an AI-generated practical human avatar, skilled on the related race and vacationer data. This expertise will probably be deployed on the official fan retailer on the Grand Depart in Copenhagen and in NTT’s Technical Truck on the finish of each stage.
  • An enhanced digital twin: Final 12 months, NTT created a digital twin of the occasion, which enabled workers to achieve real-time visibility and finally streamline operations to make sure the continuity and resilience of the race. This 12 months, the expertise has enhanced connectivity to supply smarter occasion operations, enabling faster, extra knowledgeable selections in a extremely advanced and ever-changing atmosphere.
  • Strava partnership: NTT’s reside storytelling channel, @letourdata, in collaboration with Strava, will probably be bringing real-time comparisons between amateurs, professionals, and King of the Mountain (or quickest identified instances) to social media and broadcast through the race.

“With feminine biking on the rise as we noticed via the 2020 version of La Course by Le Tour de France avec FDJ with over 30 million TV viewers viewers, we’re extremely proud to proceed to assist widen the fan base and be a part of this historic milestone for feminine biking. There may be nonetheless rather more work to be accomplished to realize equality in biking, however we’re extraordinarily keen about doing what we will to extend the accessibility of the game. Our expertise means we will convey the motion to extra followers than ever earlier than,” says Michele McGuire, Vice President of Managed Companies Supply, Europe at NTT Ltd.

“On the subject of the expertise, each races are extremely dynamic and require entry to real-time data to make sure steady and clean operations whereas creating extra knowledgeable and engaged followers. NTT’s full stack of options and experience will proceed to assist the A.S.O. in reworking the well-known race,” McGuire provides.

“At A.S.O., we’re extraordinarily proud to be launching Tour de France Femmes avec Zwift and to have the ability to depend on key technical companions corresponding to NTT. Our partnership with NTT is well-known for bringing the followers nearer to the motion. 2022 marks a momentous event for ladies’s biking, and followers world wide are extraordinarily excited to witness the primary version of the Tour de France Femmes avec Zwift,” stated Julien Goupil, Media & Partnerships Director at A.S.O..

NTT’s position because the official expertise associate to Tour de France Femmes avec Zwift, means NTT will now assist A.S.O. at 4 of its feminine occasions, together with Paris-Roubaix Femmes avec Zwift, Flèche Wallonne Femmes, and Liège-Bastogne-Liège Femmes. To seek out out extra about how NTT helps A.S.O., go to:

Comply with @letourdata on Twitter and search for NTT’s race predictions utilizing #NTTPredictor.


About Amaury Sport Organisation

Amaury Sport Organisation is an organization that owns, designs and organises high worldwide sporting occasions. Specialised within the ‘non-stadia’ occasions, it has in-house information of professions linked to organisation, media and gross sales of sports activities occasions. A.S.O. organises 250 days of competitors per 12 months, with 90 occasions in 30 nations. A.S.O. is concerned in 5 main sports activities together with biking with the Tour de France, motor sports activities with the Dakar, mass occasions with the Schneider Electrical Marathon de Paris, golf with the Lacoste Girls Open de France and crusing with manufacturing and distribution of photos for prestigious races. Amaury Sport Organisation is a subsidiary of the Amaury Group, media and sport group that owns the newspaper L’Équipe.

About NTT Ltd.

NTT Ltd. is a number one IT infrastructure and providers firm. With revenues of over USD 10 billion, we function in additional than 200 nations and areas, and serve 5,000 shoppers throughout a number of industries. By means of expertise and innovation, we ship a safe and linked future that empowers our individuals, shoppers and communities. We lay the inspiration for organizations’ edge-to-cloud networking ecosystem, simplify the complexity of their workloads throughout multicloud environments, and innovate on the fringe of their IT environments, the place networks, cloud and functions converge. On the journey in the direction of a software-defined future, we assist organizations with platform-delivered infrastructure providers. As a part of the worldwide NTT Company, we serve 65% of the Fortune World 500 and 80% of the Fortune World 100. We allow a linked future.

Go to us at

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

WordPress Automation